We worked with Studiobanks to create photography and video for the new Pamlico Capital website, which is super-cool and cutting edge HTML 5 programming. Â Check out all our great work, including the huge homepage video, here:
http://www.pamlicocapital.com/
Here are some of the best photos from the shoot:







This guy, an executive with a pharmacy chain in Georgia, was shot in Acworth, GA and merged with this CGI word in post-production.

We shot this pharmacist in Long Beach, WA. Â I was a bit under the weather for this trip and so can be sure in my advice that taking redeye flights while sick is a bad idea. Â All is well that ends well, however.

We photographed this pharmacist in Long Beach, CA for QS/1, maker of a software that runs pharmacies across the nation. Â Created via CGI, this image will join the QS/1 ad campaign in trade magazines and direct mail.

We worked with Beards BeCAUSE, a Charlotte anti-domestic violence group headed by our friend Jared Yerg, to bring attention to peoples’ misperception as to who commits these terrible acts. Â Get it?

We don’t often showcase our retouching, especially for a rather simple project such as this. Â But we really want to give a special shout out to our friend Vani Hari at Food Babe (foodbabe.com). Â She’s doing amazing things with investigating what’s going into our food supply and has a massive online following. Â Check out her great site and learn how we can all make the world (and especially our bodies) a better place.

Charlotte Center City Partners has once again used the original Find Your Center imagery, which we created about 6 years ago or so. Â This time the art can be spotted in uptown Charlotte on EpiCentre’s video boards at the corner of 4th/College. Â Looking good!
Huber Engineered Woods hired us to make a beachy scene using a new product recently released – the Long Lengths version of their Zip System panel. Â It was decided that the CGI scene should look very similar a real house being built using the product, so this image was provided as a reference:

So Peter blocked in the basic shapes of the house for feedback from the client on layout and composition of the scene, and tried out some cloud effects and vegetation:
Then the house construction was completed, including a structural change recommended by their engineers:

We provided this to the client, which includes more background (but the old cinder block base):

Finally, after some changes to the sky, vegetation additions and blur effects we finished the project with this image:

This is how we created the latest visual for Huber Engineered Woods’ “Zip It Up” advertising campaign.
Back in December 2012 Sean went to Washington, DC to shoot a major project being built using Huber’s Zip products. Â A Walmart Supercenter was being built 7 blocks from the Capitol Building, which, of course, created a huge outcry. Â To appease the neighborhood/city, Walmart had to disguise the shopping center in an urban development with certain architectural features that included a parking deck and condominiums atop. Â After we photographed the project for various marketing needs, Huber decided they also wanted the Sean Busher Imagery team to use the project for their Zip It Up ad campaign.
Here is one of the original photos Sean took of the site under construction:

Here is the comp that was provided to us at the beginning of this project:

Peter Godshall, our team’s Digital Imager (CGI Artist and retoucher), started blocking in the basic shapes and then adding layer upon layer of detail.
Here are two views from within Peter’s Cinema 4D software:
Once we added the CGI cars, better texturing in the cement and other materials, stormier clouds, changes to the window installations, plus other bits of detail we provided this to the client for review:

But the client decided they wanted to see the scene go dark and stormy to further accent the all-weather capabilities of the product. Â So we added the clouds, changed the lighting and added the streetlights to help with the foggy atmosphere:

Most of the atmospheric effects were created via the 3D software, including the volumetric lights for the fog and the air particulates.  However, the rain, water drops, extra reflections, and global toning were all done in Photoshop.  Here is the base render and the same image after the toning, rain and water drops were added:
Here is the final image:

Here is the final print advertisement:

We have launched a new website with a much better user experience. Now the galleries can be viewed as thumbnails or large images, and all the information needed to get to know our team is in one easy to navigate section. We’ve been in business for almost 12 years and this is already our 4th website – it’s amazing how fast our expectations of a quality user experience change. Please visit www.seanbusher.com and let us know how you like the new site. Enjoy!
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Thanks to all the Charlotte photographers that participated in the 2013 City Block Project featuring Plaza Midwood. As usual, the artwork was fabulous and the winning entries were deserving. For those that don’t know, the City Block Project is a 24-hour photo contest where photographers rub elbows with each other to capture the best image. As long as the image shows something within the block (it changes each year) then it can be submitted, and any retouching or special effects are allowed. For each entry submitted, a participant gets two votes towards the winner, and they can vote for anybody but themselves – truly a jury of your peers!
Here are the winning entries:
1st place – James Dancy

2nd place – David Huff

3rd Place – Tie – Steve Smith

3rd Place – Tie – Tim Henderson

5th Place – Tie – Joel Lassiter

5th Place – Tie – Nick Macek

A special thanks to Gallery Twenty-Two for hosting the Winner Reveal Party and for displaying the winners in the gallery for a couple weeks following the party.

The past locations for City Block Project were:
2010 – EpiCentre
2011 – NASCAR Hall of Fame
2012 – NC Music Factory
2013 – Plaza Midwood
2014 – Look for an announcement in Spring of next year. The project usually takes place in late April or May.
To learn more about the project visit http://www.cityblockproject.com. This project is hosted by Paparazzi, the affiliates group of The Light Factory and was created by Charlotte photographer Sean Busher. To learn more about becoming a part of other fun projects or educational and exhibit opportunities visit http://www.lightfactory.org.