We’ve just completed this new campaign for the City of Charlotte. Â We are excited to see this project get launched, but unfortunately, it has a rather sad backstory. Â Recently a boy was struck and killed by a car when he swerved into the street to avoid garbage bins that were left in the middle of the sidewalk. Â This campaign was created as a public service announcement to keep the sidewalks clear. Â Hopefully we’re saving lives with our work because we certainly don’t want to ever hear of that happening again. Â Look for these images to be popping up around Charlotte the next few months.
As usual, this project was enhanced by CGI. Â That’s because we wanted our background to show a nice summer day, but we were creating this project in January. Â So, CGI to the rescue! Â Here is the untextured CGI scene that Peter (our fearless Imaging Director) created for this campaign.